Context

Bringing Genuine Lebanese Flavors to American Tables

Zeed Pantry set out to create an engaging e-commerce platform that would celebrate authentic Lebanese pantry staples, olive oils, za'atar, spices, and soaps; by connecting U.S. consumers directly with family farms and artisan producers. Their mission was to convey centuries of Lebanese agricultural heritage and artisanal culture, wrapping it in a modern, easy-to-navigate online shopping experience.

Goal

Crafting an Immersive Digital Pantry Rooted in Heritage

The aim was to build a digital destination where customers not only buy products but also connect with the rich Lebanese terroir behind each item. The website needed to seamlessly blend compelling brand storytelling with convenient shopping tools comprehensive product information, clear shipping policies, multiple payment methods, and robust support channels thereby turning each purchase into a sensory journey and reaffirming Zeed’s premium position in the U.S. market.

Challenges

Balancing Authentic Storytelling with Seamless Online Shopping

Zeed needed a site that would both educate and entice. It was essential to build strong brand storytelling showcasing founders’ heritage, farm to bottle narratives, and regional cultivar details while ensuring clarity in product listings, availability, and purchase options. They also faced logistical challenges, such as managing inventory for perishable goods, offering recurring orders, and integrating smooth checkout flows with free shipping promotions .

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