Context

Bringing Childhood Ceremonies into the Digital Realm

Tilahn aimed to replicate the intimate, luxurious feel of a bespoke atelier in an online storefront. The site needed to illustrate artisanal detail, maternal sentiment, and international availability, while appealing to global clientele seeking premium children’s occasion wear.

Goal

Deliver an Online Boutique That Echoes Atelier Experience

To craft a digital boutique that feels as personal and elevated as Tilahn’s offline atelier: intuitive shopping, elegant design, product discovery, personalization, and support—all reinforcing the brand’s core values of comfort, craftsmanship, and childhood jo

Challenges

Translating Couture Craft to E‑commerce Experience

Translating Tilahn’s craftsmanship and emotional resonance into a digital format required careful design and storytelling to evoke tactile quality without physical interaction. The platform had to accommodate two distinct product models—ready-to-wear and made-to-order couture—each with unique customer expectations and operational workflows. Managing regional logistics such as currency conversion, international shipping, and luxury-level return policies added layers of complexity. Additionally, we enabled bespoke customization options like name embroidery, ensuring they enhanced the user experience without diluting the brand’s exclusive, couture-driven identity.

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