Context

Creating a Digital Window Into Boutique Living

Paris14A came to us during the early marketing phase of the development, needing a digital platform that would serve as the first impression for prospective buyers—many of whom were investors abroad. The website needed to reflect the lifestyle promised by the physical property: refined, exclusive, and timeless. Our collaboration focused on communicating both the practical value of the apartments and the emotional allure of the space—how it feels to live there.

Goal

To Build Desire Through Design-Driven Digital Experience

The goal was to help Paris14A convert digital visitors into on-site prospects. By crafting a platform that combined functionality with aesthetic immersion, we aimed to create a website that was not only informed but inspired. Each section was designed to guide users through the discovery process—creating trust, curiosity, and ultimately, action.

Challenges

Bridging Real Estate Functionality with Brand Storytelling

Most real estate platforms are utilitarian—but this project demanded emotion and design sensitivity. We had to balance the functional aspects of unit availability and specs with storytelling that evoked lifestyle, space, and serenity.

Multilingual UX That Didn’t Feel Fragmented
Paris14A caters to both local and international buyers. We built a bilingual experience that maintained a consistent tone and layout, ensuring smooth transitions across languages without affecting design integrity.

Seamless CMS for Real-Time Inventory Updates
We implemented a flexible backend allowing sales teams to update unit availability, pricing, and layout information without relying on developers—ensuring agility throughout the sales cycle.

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