Layali Couture – “Modest Fashion, Modern Systems”

Overview
Layali Couture is a premium designer brand focused on modest Arabic fashion, including abayas, kaftans, and luxury evening wear. Their collections are showcased online and through elite fashion events across the Middle East.

What We Did
We restructured their entire backend operations using Odoo—inventory, collections, orders, and event-driven launches. The solution was bilingual, RTL-ready, and designed for seasonal drops with RSVP-based pre-sales.

Deliverables

• Odoo eCommerce with RTL Arabic support
  
  
• Campaign-driven inventory release system
  
  
• Client wishlist and loyalty integration
  
  
• Event registration & invite workflow
  
  

Context – “When Fashion Meets ERP”
Layali sought to replicate their exclusive showroom experience in the digital realm. We worked closely with their creative and sales teams to ensure the new platform reflected the brand’s aesthetic while being operationally efficient.

Challenges – “Elegance Needs Structure”
Managing pre-order collections, boutique walk-ins, and custom orders all in parallel was chaotic. We helped unify their operations with tiered stock availability, automated backordering, and appointment-based sales queues.

Goal – “Empower Expansion Without Sacrificing Exclusivity”
Layali’s vision was to triple their online engagement while opening two new boutiques, all while keeping VIP clients highly engaged through a curated digital experience.

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